Google Ads Bidding Strategies

To improve your bidding strategy, you need to follow these steps:

Step 1:

Do not set target ROAS and target CPA for the first two months of your Google Ads run, despite Google’s recommendation to set them. If possible, wait for more than two months because setting ROAS and CPA implies establishing a benchmark, and Google interprets it as satisfaction with the current results.

Step 2 :

After setting target ROAS and target CPA, avoid changing them for at least one month. If your performance drops initially, don’t worry—wait for at least one month. If performance does not improve after one month, then consider changing your target ROAS and target CPA.

Step 3:

Don’t set target ROAS and target CPA before stabilizing your ROAS and CPA. If ROAS and CPA fluctuate, it indicates that your account is not ready for a bidding strategy. The reason for not setting ROAS and CPA before stabilization is that we don’t know what the maximum result will be.