SEO (Search Engine Optimization):
- SEO is the practice of optimizing websites to improve their visibility and ranking on search engines.
- It involves various techniques and strategies aimed at making a website more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
- SEO efforts include optimizing website content, improving site speed and user experience, acquiring backlinks from reputable sources, and using relevant keywords.
- The goal of SEO is to increase organic (non-paid) traffic to a website by improving its position in search engine results.
SERP (Search Engine Results Page):
- SERP refers to the page displayed by search engines in response to a user’s search query.
- It is the actual page of results that users see when they perform a search using a search engine like Google, Bing, or Yahoo.
- SERPs typically include a mix of organic search results, paid advertisements (such as Google Ads), and other features like featured snippets, knowledge panels, and related searches.
- The layout and contents of SERPs can vary depending on factors like the user’s location, search history, device type, and the specific search query.